让中国好宠物品牌，
走进美国养宠家庭
Bringing great pet brands from China into American homes
MONEYLOVE LLC 是一家常驻纽约的美国公司。我们为中国宠物用品品牌提供美国市场的落地支持：平台渠道拓展、本地营销推广与消费者洞察，品牌方无需在美国另设团队。
MONEYLOVE LLC is a New York–based company helping pet product brands from China launch and grow in the U.S. We handle marketplace channels, local marketing and consumer insight, so brands can enter the market without building a U.S. team.
- CN中国工厂 / 品牌方Factory / brand in China产品、样品与供货Products, samples, supply
- →进口落地Import & landing清关、认证与合规、美国仓储Customs, compliance, U.S. warehousing
- →Amazon · Chewy · PetSmart自带流量的美国平台High-traffic U.S. marketplaces
- US美国养宠家庭American pet owners社媒内容、达人与线下活动触达Reached through social, creators and local events
我们站在美国市场和中国工厂之间，把好产品带到对的平台、对的消费者面前。
We sit between the U.S. market and factories in China, putting good products in front of the right platforms and the right customers.
MONEYLOVE LLC 于 2024 年在美国注册成立。团队结合了美国本土的市场营销与数据分析能力，以及二十余年的中国制造、采购与品控经验。我们了解美国平台的规则和美国养宠家庭的购买习惯，也懂得如何与工厂沟通产品标准。
MONEYLOVE LLC was registered in the U.S. in 2024. Our team combines U.S. marketing and data analytics skills with more than twenty years of manufacturing, sourcing and quality experience in China. We know how U.S. marketplaces work and how American pet owners shop, and we know how to talk to factories about product standards.
人在美国，落地执行
On the ground in the U.S.
团队常驻纽约，直接对接平台、清关代理与仓储，也能线下拜访与参加宠物活动。
Based in New York, we work directly with marketplaces, customs brokers and warehouses, and meet partners in person.
懂美国消费者
We know U.S. buyers
市场营销分析背景，擅长消费者洞察、竞品分析、广告投放优化与 A/B 测试。
A marketing analytics background: consumer insight, competitor research, ad optimization and A/B testing.
懂工厂，懂品控
We know factories
20 余年出口、产品开发、采购、生产与质量管理经验，沟通高效，标准清晰。
Twenty-plus years in export, product development, sourcing, production and quality management.
真正的养宠人
Real pet owners
家有金毛和两只猫，长期在 Rover 提供寄养与上门喂养，了解美国养宠家庭的真实需求。
A golden retriever, two cats and years of Rover pet sitting give us first-hand insight into U.S. pet owners.
从进入平台到被消费者记住
From marketplace launch to brand recognition
平台渠道拓展
Marketplace channels
优先对接 Amazon、Chewy、PetSmart 等自带流量的美国平台，协助入驻、上架、Listing 优化与日常运营。
We prioritize high-traffic U.S. platforms such as Amazon, Chewy and PetSmart, supporting onboarding, listings and day-to-day operations.
本地营销推广
Local marketing
社交媒体内容、宠物达人合作、宠物市集与线下活动，逐步积累品牌声量，后续视情况建设品牌独立站。
Social content, pet creator partnerships, pet markets and local events to build awareness, with a brand website as a later step.
市场与消费者洞察
Market & consumer insight
美国竞品与定价调研、目标用户分析、销售数据追踪，用数据决定卖什么、卖多少钱、怎么推。
Competitor and pricing research, audience analysis and sales tracking to guide what to sell, at what price and how to promote it.
落地与合规协调
Landing & compliance
协助对接清关、仓储与美国认证要求，并把美国市场的反馈转化为给工厂的产品改进建议。
Coordination with customs, warehousing and U.S. certification, plus turning market feedback into clear product requests for the factory.
合作方式灵活，可按品牌情况商议
Flexible models, agreed brand by brand
品牌运营合作
Brand operations
品牌方供货至美国仓或平台仓，我方负责平台运营与市场推广，按销售额分成或收取服务费。
The brand ships stock to a U.S. or marketplace warehouse; we run the store and marketing for a revenue share or service fee.
销售代理
Sales agency
我方开拓美国渠道与客户，客户直接向品牌方采购，我方按成交额获取佣金。
We find U.S. channels and buyers who purchase directly from the brand, and we earn a commission on sales.
试销后区域代理
Test, then territory
先小批量试销验证市场，表现达标后再商定长期区域代理合作。
Start with a small trial to prove demand, then agree a long-term territory agreement once targets are met.
- 产品了解Product review资料与样品试用Catalog and samples
- 市场评估Market check竞品、定价与渠道Competitors, price, channel
- 小规模试销Pilot launch验证需求与反馈Prove demand
- 长期合作Long-term partnership扩大渠道与品类Scale channels and range
美国市场能力 × 中国制造经验
U.S. market skills, China manufacturing depth
Michelle (Wanqing) Zhao
- 纽约大学（NYU）市场营销分析学士；哥伦比亚大学统计学硕士在读
- 曾任纽约房地产公司营销与销售助理：搭建全渠道营销看板，合格线索提升 50%，广告单次点击成本降低 25%
- 熟悉 Google / Meta 广告分析、用户分群与 A/B 测试；使用 SQL、Tableau、Python
- 金毛与两只猫的主人，Rover 平台寄养与上门喂养服务者
- BS in Marketing Analytics, New York University; MS in Statistics candidate, Columbia University
- As Marketing & Sales Assistant at a New York real estate firm, built a full-funnel dashboard, grew qualified leads 50% and cut cost per click 25%
- Google and Meta ads analysis, audience segmentation and A/B testing; SQL, Tableau, Python
- Owner of a golden retriever and two cats; pet sitter on Rover
Rocky Zhao
- 20 余年全球制造与供应链经验，覆盖出口销售、产品开发、采购、生产、品控与供应链运营
- RCM 创始人，专注帮助企业建立供应链、生产与质量管理体系
- 长期与中国及亚洲工厂合作，熟悉美国客户对产品与品控的要求
- 20+ years in global manufacturing and supply chain: export sales, product development, sourcing, production, quality and operations
- Founder of RCM, which helps companies build supply chain, production and quality systems
- Long-standing work with factories in China and Asia, and deep familiarity with U.S. buyers' quality expectations